BEYOND Inspiring Journey Year 2: Advancing Sustainable Tourism through Community Engagement

Bound and Beyond Public Company Limited (“BEYOND”) continues to advance the BEYOND Inspiring Journey 2025, marking its second year, with a focus on evolving from awareness-building in the first year to active community engagement. The initiative aims to support sustainable tourism at the local level by strengthening the connection between business, communities, and the environment.

The program remains grounded in the concept of Experiential Learning, where employees are immersed in local communities to better understand livelihoods, economic structures, and natural resources. This enables participants to recognize the role of tourism as a key driver of local income generation and community resilience.

In 2025, Chanthaburi province was selected as the destination, known for its rich natural resources and strong community-based economy. Employees engaged in a variety of community activities, gaining hands-on experience and deeper insights into local ways of life.

The journey began with a visit to the Samed Ngam Reed Mat Weaving Learning Center, a community-based initiative preserving traditional craftsmanship. The Company and employees supported local products under the brand “Chanthaboon Mat by Jurairat,” contributing to value creation and income generation within the community.

Participants also explored sustainable hospitality practices at Motif Eco Hotel, a model for environmentally responsible accommodation that emphasizes efficient resource use, minimal environmental impact, and authentic local experiences.

In the agricultural sector, employees visited Charoenchai Orchard, where they learned about community-based farming practices and supported local agricultural products. This experience provided valuable insights into local supply chains and reinforced the importance of supporting grassroots economies.

These activities enabled employees to better understand the role of community-based tourism in generating income, distributing economic opportunities, and preserving local identity, while reinforcing the importance of responsible business practices that balance environmental and social considerations.

The BEYOND Inspiring Journey 2025 represents a significant step forward in progressing from “learning” to “engagement.” It empowers employees to integrate sustainability concepts into business operations and serves as a foundation for creating shared value between the Company, communities, and the environment in the long term.